Monday, July 18, 2005

Target... I gave you too much credit

(We loved Target so much we almost put this in as our living room couch. jk)

This will be pretty brief because the story didn't turn out like I thought it would... you see, there’s a Target pretty close to our house that just remodeled into a Semi-Super Target. Not quite the SUPER DUPER Target we used to have in Orlando, but it's still movin' on up.

I said to my lovely wife, "Hey! Looky there! Target is UPGRADING! That's pretty cool. Unlike Wal-Mart, the mega-corp that likes to close down old stores and toss them to the curb like so many empty beer bottles, Target is gonna do the environmental responsible thing and just revamp an existing store!" The wife thought that was pretty cool too and awfully Austin of them.

So, I proceeded to find out just WHO was responsible for this decision. Called the manager, he directed me to district. Called district and they told me to call corp. Called corp, and they put me in touch with John Grimes, Target's big man in charge of Real Estate. I left him a voice message an my number and awaited a call. This was on a Friday, well Monday comes along and I get a call. My caller ID says "Target Headquarters 612-761-5000". I pick it up and it's John. I ran back down what I had said on his voice mail. I even kind of led him on, saying stuff about being "Environmentally responsible" and "Better than Wal-Mart" and even "awfully Austin". I waited for the speech... something... some sort of something cool... But nothing.

Nope... Not even a "Yeah, we're better than Wal-Mart". He just said something about "not being able to reveal secret real estate strategies", and went on about "we do whatever the area market allows. Sometimes we close down and build a new store, sometimes we update." He did apologize for not having anything cool to say and followed up with "If I wanted a cool sound bite he'd have to forward me on to public relations."

No thanks John... That'll do.

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